San Bruno, California

Design by Noah Jeppson // Media Objectives at Valerio Dewalt Train // YouTube

Project Description:
A large pixelated video fabric wall adds to the movement and activity inside the refreshed lobby at YouTube. Step on a floor medallion, and the video wall will react to a visitor's presence. A soft glowing icon and gloss-on-matte logo allow for simple branding moments that identify but don't overwhelm the space. Along a lush green wall integrated shelves display objects curated from a diversity of YouTube creators, allowing for small story moments to happen throughout the space. The change of backdrop and calibrated overhead lighting creates the perfect environment for social engagement through vloggling and that perfect selfie moment. 
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